5 Tips to Buy Luxurious Property in the USA

Buying a luxurious property in the USA can be a complicated affair. Right from the paperwork to finding the right customer to finally clinching the deal, it is imperative to follow the correct steps so as to get the best possible deal.

Here are 5 tips that you can follow to ensure that the property buying process is a smooth one.

1. Do Proper Research

Make sure you have done proper research before finalizing on a property. Do a quick survey of the market online to get a better picture about the kind of properties that you want to buy. Dare to go beyond the photos of the property that are available online and go check out the property yourself to see what you’re in for.

View the property on Google Earth, check out the vicinity and then go make a physical visit to understand the feel of the neighborhood. Often, in order to protect the seller’s privacy, luxury properties go unlisted. In that scenario, you may have to use the personal connections of the realtor, rather than completely relying on online sources.

2. Find a Local Agent

Find a local good agent who is familiar with the area in which you want to buy the property and then use his skill and expertise to gauge it. A qualified real estate agent who knows the luxury market well will be able to find you properties that are on sale but that might not be easy to find because of privacy concerns.

An agent who is familiar with the luxury market will have inside information about potential listings, and will help you to correctly determine the market value of the property. He will give you the estimated prices which similar properties in the area have fetched, as well as give you options to explore before zeroing in on a particular property. One such agent is the Kale Realty company. As they employ hundreds of brokers all over the Chicago region, you are certain to find an expert in the type of property and location you are looking for.

3. Proper Documentation and Financing

Make sure the documentation in order, the ownership of the property is secure and there has been a clear title. Because there is often high scrutiny in the luxury property market, make sure that all your financial documents are in order. It is important that you also approach a bank early on and get your documents ready because the loan process for luxury properties is longer than for smaller mortgages.

You could also have a loan officer, a mortgage broker or a personal banker to obtain your financing approval early on. Understand the difference between a pre-approval letter and a prequalification letter before you jump on to the transactions.

4. Due Diligence

Take out the time to properly inspect the luxury property before making a purchase decision. Make sure you do specialized inspection on amenities like lawn irrigation systems, exterior fireplaces, pools or spas, automatic screen or awning systems, landscape lightning systems, fountains and ponds, surveillance and security systems, central heating and vacuum systems, or heated floors and driveways. Doing this will ensure that you know what exactly you are getting into and will ensure you get a fair bargain.

5. Negotiation

Make sure you negotiate on the terms of the contract before signing on the dotted line. Look out for the warrants and representations, make sure all transactional costs like transfer stamps, title insurance, and attorney fees have been paid and the price that you are paying is reflective of prices of comparable properties.

Make sure you also get title insurance so that you are insured against risks that were earlier forgotten. Make sure that you take a look at the exceptions clause of the title insurance before closing, so that you know what exigencies are not covered. At the same time, during the negotiation process, be ready to furnish a few details about yourself. Some sellers might need a letter from a financial accountant or a bank statement to show that you are financially capable of buying the property. Thus, if you are ready to make these disclosures the process becomes easier.

How Social Media Sites Improve Your SEO


There is no doubt that social media is a must-have component of an effective SEO strategy. After all, it is a place in the web where people gather, talk, engage and share materials on a daily basis.

Over the years, it has been confusing whether social media has an impact on a site’s rankings or not. In 2010, Google stated that Facebook and Twitter pages were used as ranking signals. However, Matt Cutts released a video in 2014 stating that Google treats Facebook and Twitter posts as any other page on the web.

Even though Google no longer treats these Social Media sites as a direct ranking factor, it can still enhance your SEO efforts when used right. Below are the reasons why investing time and effort in social media is not a waste.

It Builds Your Brand

People conduct some research before availing or purchasing a product. Social media sites like Facebook, Instagram and Twitter are websites where people mainly express their own opinion about a variety of things. These include good and bad products and services. Tapping into these communities is an ideal platform for building a reputation.

By establishing a presence on these social media sites, you create an identity that could potentially stand out. When you improve your brand in these social channels, there is a great chance that your SEO will develop as well. You can do so by sharing aesthetically pleasing photos of your products and services, constantly engaging with your audience, and continuously publishing relevant and valuable content about your product or service.

Once your social media profile is trusted by the audience, they will start looking forward to your posts and would gladly visit any link you share if they think they are relevant to them. It increases the number of your visitors per day – which will unquestionably send an improvement in your site traffic.

It Also Acts As A Search Engine

One of the features of Social Media sites is their own search engines. People do social network searches as well. One superb example would be the site LinkedIn. Most members of this site are professionals in their own field. Companies use the search tool to look for potential employees with the required qualifications.

You optimize your LinkedIn profile by constantly updating your experiences, skills and other details. When a person’s LinkedIn profile is optimized, his or her profile becomes more visible compared to others with incomplete information. The more visible your profile is, the more people are likely to visit the blog or website linked to your account.

The same goes for Facebook Pages. For example, when a person searches for resorts in Facebook, pages with multiple reviews will usually come up on the top results. If they see good reviews, they are more likely to visit the linked website to view the resort’s accommodation and room rates.

It Leads To Quality Backlinks

A strong backlink profile is an essential ranking factor. The more quality backlinks, the better chances of gaining one of the positions on the first page of the SERPs. The logic here is that the more you share your best content, the more you foster engagement.

When you publish engaging articles, people will be compelled to share your work. Social media is another place for your blog posts to be disseminated. Even though you are using Facebook, Twitter and other social channels as a promotional platform, it is a place where you can stimulate discussions.

This opens up tons of opportunities for people to join and even link back to your content. Social media is one of the most valuable staging ground for enticing people to link back to your work, so take advantage of this.

Businesses today with an online presence only want one thing, that is to gain if not the top spot of the search engine results page, at least belong in the top ten. However, it usually takes a time and money to achieve this.

There are still many other ways to develop a site’s organic search and eventually reach the top of the SERPs without paying for it, and that is using Social Media Sites to your advantage.