How Social Media Sites Improve Your SEO

There is no doubt that social media is a must-have component of an effective SEO strategy. After all, it is a place in the web where people gather, talk, engage and share materials on a daily basis.

Over the years, it has been confusing whether social media has an impact on a site’s rankings or not. In 2010, Google stated that Facebook and Twitter pages were used as ranking signals. However, Matt Cutts released a video in 2014 stating that Google treats Facebook and Twitter posts as any other page on the web.

Even though Google no longer treats these Social Media sites as a direct ranking factor, it can still enhance your SEO efforts when used right. Below are the reasons why investing time and effort in social media is not a waste.

It Builds Your Brand

People conduct some research before availing or purchasing a product. Social media sites like Facebook, Instagram and Twitter are websites where people mainly express their own opinion about a variety of things. These include good and bad products and services. Tapping into these communities is an ideal platform for building a reputation.

By establishing a presence on these social media sites, you create an identity that could potentially stand out. When you improve your brand in these social channels, there is a great chance that your SEO will develop as well. You can do so by sharing aesthetically pleasing photos of your products and services, constantly engaging with your audience, and continuously publishing relevant and valuable content about your product or service.

Once your social media profile is trusted by the audience, they will start looking forward to your posts and would gladly visit any link you share if they think they are relevant to them. It increases the number of your visitors per day – which will unquestionably send an improvement in your site traffic.

It Also Acts As A Search Engine

One of the features of Social Media sites is their own search engines. People do social network searches as well. One superb example would be the site LinkedIn. Most members of this site are professionals in their own field. Companies use the search tool to look for potential employees with the required qualifications.

You optimize your LinkedIn profile by constantly updating your experiences, skills and other details. When a person’s LinkedIn profile is optimized, his or her profile becomes more visible compared to others with incomplete information. The more visible your profile is, the more people are likely to visit the blog or website linked to your account.

The same goes for Facebook Pages. For example, when a person searches for resorts in Facebook, pages with multiple reviews will usually come up on the top results. If they see good reviews, they are more likely to visit the linked website to view the resort’s accommodation and room rates.

It Leads To Quality Backlinks

A strong backlink profile is an essential ranking factor. The more quality backlinks, the better chances of gaining one of the positions on the first page of the SERPs. The logic here is that the more you share your best content, the more you foster engagement.

When you publish engaging articles, people will be compelled to share your work. Social media is another place for your blog posts to be disseminated. Even though you are using Facebook, Twitter and other social channels as a promotional platform, it is a place where you can stimulate discussions.

This opens up tons of opportunities for people to join and even link back to your content. Social media is one of the most valuable staging ground for enticing people to link back to your work, so take advantage of this.

Businesses today with an online presence only want one thing, that is to gain if not the top spot of the search engine results page, at least belong in the top ten. However, it usually takes a time and money to achieve this.

There are still many other ways to develop a site’s organic search and eventually reach the top of the SERPs without paying for it, and that is using Social Media Sites to your advantage.


Considered to be one of the most valuable and recognized brands on the planet, Google has grown from humble beginnings to literally take over the world.

The go-to search engine, it is a company that has become synonymous with the Internet itself. Since 1998, the company has continued to grow, expanding into new territories.

Google was originally founded by Larry Page and Sergey Brin, two students at Stanford University, incorporating the company on Sept. 4, 1998. According to the founders, the purpose of Google is to organize the world’s information and make it universally accessible and useful. The domain of Google was actually registered on Sept. 15, 1997, one year previous to the founding of the company.

The first funding for the company came in August of 1998 when Andy Bechtolsheim, who was the founder of Sun Microsystems, provided $100,000. This occurred one month before the company even incorporated. One year later, the founders felt that the company was taking up too much of their time and their academics were suffering. They offered to sell it to Excite CEO George Bell for $1 million but he refused. To put this in perspective, 15 years later Google earned $50 billion in annual revenue.

The founders continued to work with the company and on August 19, 2004, it officially went public, earning $1.67 billion and giving Google a market capitalization of over $20 billion. This number has continued to grow, and Google is now believed to be worth nearly $400 billion. Many Google employees owned shares in the company, with the majority of the 271 million shares staying within Google. As a result, many employees at the company became instant millionaires when the company went public.

Today, the company runs millions of servers all over the world, processing one billion search requests, and 24 petabytes of user-generated data on a daily basis. Google is the most-visited website on the entire planet, and there are over 100 other Google sites in different languages. In addition, Google owns Blogger and YouTube, and the company has dominated the Internet market like none other before or since.

In all, Google has 57,756 employees, consisting of 10,000 software developers in 40 offices around the planet. The CEOs have a base salary of one dollar per year, down from $250,000 a year previously. That being said, they are billionaires many times over due to owning so many Google shares.

Google has also changed the way that employees are treated. Engineers at the company are encouraged to spend 20 per cent of their work time on projects that they are interested in. This method of employee motivation has helped to create Gmail, Google News and AdSense.

The company uses enough electricity to power 200,000 homes, roughly 25 per cent of the output of a nuclear power plant. As a result, Google has pledged to become carbon neutral.


The company has several services that it provides to consumers, including:

1. Search Engine: This is the main service and what Google is so famous for. Currently, Google has a market share of 65.6 per cent, indexing billions of web pages. In all, Google Search handles roughly three billion searches every single day.

2. Advertising: The company makes roughly $10 billion a year from advertising and advertising makes up 96 per cent of its revenue. Google Analytics allows website creators to track where and how people use their websites. Google advertisements are placed in search engines when searches are done, and AdWords allows advertisers to display their advertisements within the network of Google.

3. Gmail: Launched as a beta-program in 2004, and available to the public in 2007, the service has 146 million monthly users, providing one gigabyte of storage to its users.

4. Google Apps: These are apps that can be used for education, business and more, with Google Docs being the most famous of these.

5. Google News: Launched in 2002, this provides summarized news articles from throughout the Internet.

6. Google Translate: This is a server-side translation service that allows for the translation of most websites into 35 different languages.

7. Android: Google released its Android operating system in 2007 and has released several high-quality phones including the Nexus One. In addition, Google currently controls 64 per cent of the smartphone market.

8. Google Glasses: Launching in 2014, these glasses will give users the ability to literally surf the world right in front of their eyes, accessing a wide assortment of data in their day-to-day lives.